I say it all the time, "You can't fool Google." I can add to that, "If you do, they will get you back!" Google has just made yet another upgrade to their famous "search algorithm" that excludes and even penalizes directory link sites and other pay-for-links strategies. Now many companies who claim to sell a "silver bullet", where you pay a monthly fee to get top rankings, are going to see their product disappear. I can't say it enough, to be a top ranking website you have to actually maintain a great website. Google and other search engines are selling a product too: relevant results. That means they will always be finding ways to raise well-maintained websites to the top, and sending wanna-be, cut-corners websites to the bottom.

A real Internet marketing strategy takes some hard work. To get to the top of Google, you need a website that is updated regularly (at least bi-weekly), links to your website from other legitimate websites that are related to your industry, and a well-organized site layout with clean well-labeled pages. Even with all that, if your website isn't involved on the Internet, such as blogging and forums, search engines will see you as an island. Don't be fooled by SEO companies promising top rankings with no work on your part. Internet marketing is a dual effort between us (the Internet Marketing company) and you.

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